It is possible to sell Real Estate on Facebook
But it requires advanced strategy and technicals to build a solution that really works.
I have been advertising on Facebook since 2011. I have trained one on one directly with Facebook & Google, and I have gone on to train with some of the best digital marketers in the world. For the past two years I have been training businesses on how to market their business on Facebook. I now have a small highly trained team, and as we move to building social marketing solutions for business we intend to focus on the Real Estate niche.
So I have always pondered the dilemma of selling Real Estate on Facebook and other digital platforms.
This is not an easy challenge as we are expected to deliver customised experiences for our audiences yet in real estate we must do this over a vast stock of one off products and diverse audiences.
I have worked out exactly how to do this.
After extensive research, thought and testing I have finally worked out the technicals as to how real estate can be marketed on Facebook in a cost effective and practical manner.
Most of all due to highly customised experiences this model will very effectively sell houses.
I am excited because social marketing is perfect for selling real estate. In fact, so perfect that this will completely disrupt how real estate is sold in New Zealand.
to implement this right across real estate brands.
I have customised solutions to fit the brand, the agency, the agent, the vendor and the purchaser.
Best success will come to the brands who implement these strategies across the entire system.
Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.
There seems to be a huge range of ideas as to what to put on these. It is clear most agents still have not worked out how to be effective with this.
Real estate agents are no different than other people I encounter when it comes to Facebook. They are puddling around with their Facebook pages and not really achieving much.
What I do is different - I do business on Facebook which is all about implementing proven strategies to achieve business goals.