Facebook Foundation 

Facebook for Biz - 6 modules

Facebook Foundation is for businesses wanting to set the right foundation for their business on Facebook.   It is for beginners through to intermediate users.   For those who do not have a business page or who have experimented with a business page but are unsure how to progress this beyond likes.

justin lewis facebook training

With Facebook Foundation we dive really deep on every topic.  We look at why things are the way they are, so you can gain a thorough understanding of how social media works.   We look at plenty of real life examples, and look at what works and what doesn’t.    We go through step by step practical sessions so you can gain confidence and experience with the tools available.

Complete breakdown of the course...

  • 6 x 2 hour modules

  • 6 weeks 

  • Strategy for all levels

  • Best practice based

  • Full video replay

+ unlimited access to replays and course material for up to 1 year


Learn best practice and strategy based on Facebook policy and industry experience

A mix of  tutorial sessions and practical step by step.   Each session includes Q & A, a great opportunity to learn from others in the course.   All sessions are fully recorded so you can easily catch up if you can't make the class time.   Practical step by step how to sessions available to review anytime so you can learn at your own pace, and follow these as many times as you like.  Recordings and how to sessions available for one year so you can revise as many times as you like. 


This is your complete step by step practical guide to setting solid business foundations on Facebook, creating your strategy to make your social media really work for you, and an introduction to advertising on Facebook to boost your business to the next level.


Facebook Foundation is suitable for you if:

  • You want to take your page beyond likes

  • You are interested in selling on Facebook

  • You want an internet presence for your business

  • You want to learn best practice for Facebook

  • You want to feel more confident with business on internet


Even if you are not confident using the computer I recommend this course for you.   The practical sessions are presented step by step so it is possible for everyone to follow with ease.

Here's how the course breaks down...

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 5
  • Module 6
Module 1
justin lewis facebook training

Module 1: Getting Started

Part 1: Introduction to Facebook for Business – A broad overview of why your business should be on Facebook, what you can gain from it, and some basics to getting started.

Part 2: Strategy Session – In this section we will talk about how you go about writing your own strategy, and work out what is important and what you are hoping to achieve.  I will introduce to a worksheet that you can use to form your own Facebook marketing strategy.

Practical: Facebook Page Creation – We will set up your Facebook for Business page, give an overview of the menus, and work through settings for your page.   If you already have a page this is a great opportunity to check your setting and make sure everything is activated as it should be.

Worksheet: Write your own digital strategy

Schedule:

  • Class - 1 hour
  • Live Q & A

  • Practical - 1 hour 
to be completed in your own time over the week

Module 2
justin lewis facebook training

Module 2: Content is King

Introduction to content - An overview of what we mean by content, why it is important and how we can use this to market our business on Facebook.   Close look at content options available and how we can use these to achieve our goals.   Content mapping and how to create your own content plan.

Practical – Step by step guide on creating all content options available at an entry level.   Matching content to objectives.  Tips and tricks around content creation.

Worksheet: write your own content plan

Schedule:

  • Class - 1 hour
  • Live Q & A

  • Practical - 1 hour 
to be completed in your own time over the week
Module 3
justin lewis facebook training

Module 3: Imagery

Imagery & Video masterclass - A close up look at the importance of getting imagery right, with special focus on internet images, Facebook imagery and the special requirements of product images and best practice for e-commerce.  How to produce video and three different approaches for people at all levels.

Practical – An introduction to (free) photo editing software and how to create specific photos for Facebook.   How to produce video and how to edit this in to a marketing video.   

Cheatsheet - Access to cheatsheet with optimised image sizes for Facebook newsfeed.   

Schedule:

  • Class - 1 hour
  • Live Q & A

  • Practical - 1 hour 
to be completed in your own time over the week
Module 4
justin lewis facebook training

Module 4: Engaging audiences

Engaging Audiences - Here we look closely at audiences, targeting and ways to engage.   We look at likes and page followings, and ways this might be useful.  We cover organic versus paid reach, and take a good look at audience options to take you beyond likes.

Practical - We work on targeting particular audiences and what will work for you.   We will build and boost ads to reach particular audiences.

Schedule:

  • Class - 1 hour
  • Live Q & A

  • Practical - 1 hour 
to be completed in your own time over the week
Module 5
justin lewis facebook training

Module 5 : Call to action

Part 1: Measuring and analytics: A close look at Facebook analytics, in depth discussion on what to look at, and what isn't important.   Work on making sense of the metrics maze as too much data is confusing and unhelpful.  We look at real data from my own Facebook including exercises done in the course. 

Part 2: Call to action: Various ways to achieve a call to action and achieve your objective with very strong focus on selling and e-commerce call to action.   We take a close look at Facebook shop and discuss setting up an e-commerce style sales page within Facebook.

Practical: We build a Facebook store and have a close look at adding products and promoting products.   Install call to action buttons on posts.

Schedule:

  • Class - 1 hour
  • Live Q & A

  • Practical - 1 hour 
to be completed in your own time over the week
Module 6
justin lewis facebook training

Module 6: Loose ends

Tidying up the loose ends: We look at simple strategy to keep moving forward, and a plan to sort the basics in less than 5 minutes per day.   We cover bits and pieces you need to know including reviews, notifications and comments.  

Advanced topics:

What is dark content, why you would use it and how to create it.   

A brief introduction to retargeting & remarketing what is and the power this can bring to your online marketing.   We look at how to create re-engagement audiences.

Practical: You decide!  We cover any topics that you are still curious about, don't understand or felt was not covered.   All your Facebook questions answered.

Schedule:

  • Class - 1 hour
  • Live Q & A

  • Your choice - any topic covered, all questions answered.

On completion of this course, you will understand:

  • principals of Facebook algorithm

  • how to write your own strategic plan

  • how to create key content types

  • how to create your own content plan

  • how to edit and optimise images

  • how to take your page beyond likes

  • principals of selling

  • what metrics are important

With Facebook Foundation we dive really deep on every topic.  We look deeply at why things are the way they are, so you can gain a deep understanding of how social media works.   We look at plenty of real life examples, and look at what works and what doesn’t.    And we go through step by step practical sessions on everything so you can gain confidence and experience with the tools available.


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